Friday, 18 December 2009

Gathering all information in order to answer the Evaluation Questions

Friday 18th December 2009

Today was the last day of term and so over the Christmas holidays we had been instructed to complete all four questions ready to submit when we first arrive back at the start of the new term.

Friday, 4 December 2009

Composed a Questionnaire for Evaluation Qu. 3 & Music Video Screening

Friday 4th December 2009

Today me and my partner thought it would be highly beneficial to make a questionnaire for the audience feedback evaluation question. This would clearly allow us to understand if our artist appealed to our intended target audience and if so why or perhaps why not.
As a class we organised a music video screening afternoon where we shared our music video with fellow peers who watched and filled in our questionnaires.

Composed a Questionnaire for Evaluation Qu. 3


Wednesday, 2 December 2009

Evaluation Question time!

Wednesday 2nd December 2009

Today I looked at the four evaluation questions and started to note down in short plan form what each questions entails and basically started to gather my thoughts and ideas so that when I actually answer the question in full I would have something to work from.

Question 1.
In what ways does your media product use, develop or challenge forms and conventions of real media products?


* Reference to Goodwins theory.
* Conventions of 'pop' (popular music) genre.
* Rules for promotional videos.

How I used them:
* Lip syncing, Star persona, costume etc...

How I developed them:
* Photographs mixed with video, lighting, colour correction etc...

How I challenged it:
* Mainly only the artist in the video had to keep the audience entertained and
engaged, the use of photographs.

* Using and repeating the same footage for each chorus made it more memorable yet
was a challenge.


Question 2.
How effective is the combination of your main product and ancillary texts?


* How all three link and appeal to target audience, same font, colour and use of
roses and flowers make it more recognisable for audience, appeals to young girls.


Question 3.
What have you learned from your audience feedback?


* Questionnaire


Question 4.
How did you use media technologies in the construction and research, planning and evaluation stages?


* Effects on Adobe Premiere: Edge feather, Crop, Colour correction etc...
* Panosonic HD camera to film
* Internet to search for artist, email for permission and create the blog.

Wednesday, 25 November 2009

Actually created my CD Album cover & Magazine Advert for my Digi Pack!

Wednesday 25th November 2009

Today I simply followed the plan I had made last week for both of my ancillary texts and finally created the CD Album cover and Magazine advert for 'LaBelle' Digi Pack.


This is the front cover of LaBelle 'Breaking Boundaries' Album.
















This is the inside cover of the album.

















This is area of which the large rose is where the CD will be placed.



















This is the back of the album with a list of songs by LaBelle and the recording company and rights to the lyrics and music and also the bar code and website in order to find out more about LaBelle, and of course more flowers to again make LaBelle more recognisable.

Friday, 20 November 2009

Set up a Shoot for the CD Album cover & Magazine Advert

Friday 20th November 2009

Today I set up the photo shoot which was quite quick and simple as I only wanted my artist 'La Belle' dressed up and against a plain white wall which would then allow me to add further details using programmes such as Adobe Photoshop to construct the remaining of the CD album cover and magazine advert.

This is actually the image I selected to go on the front cover of the Digi pack as the Album front cover. I particularly like this shot the actress is looking directly at the camera which is supposed to suggest she is looking directly to the audience further suggesting that her music is truthful and honest.



















This image below as you can see is not completely against a white wall as there is the distraction of the wooden floor which lessens the quality of the photograph so in order to avoid this I used a programmed called Adobe Photoshop which allowed me to use a lasso tool and lasso around my actress as that's the part of the image that I want then completely erase her from the background leaving me with an image free from any background distraction. You see the final image in my digi pack later in my blog.


Wednesday, 18 November 2009

Started to design my CD Album cover and Magazine Advert for 'La Belle'

Wednesday 18th November 2009

In today's lesson I basically took inspiration from the album covers that I researched last week and added my own creative flare to it in order for it to be an original product of 'La Belle'.
As we used a number of flowers in the music video I knew I somehow had to include and encorporate this on the album cover as this truly portrays the real nataural beauty that 'La Belle' stands for and simply is more recognisable for our target audience.


Friday, 13 November 2009

1st Editing Session!

Friday 13th November 2009

Today was our first editing session which means today was the first time we got to see our footage all layed out on a time line. When editing we use a Apple Mac and the editing programme called Adobe Premiere Pro, which is an absolutely great programme that allows you to do so many creative things.

Today my partner and I only managed to watched what we had filmed and the footage and clips we liked and intended to use, we dragged down onto the timeline ready to edit during our next editing session.



Researched Album Adverts In Music Magazines

Friday 13th November 2009

As my artist 'La Belle' is categorised in the 'Pop' genre I obviously had to research music magazines that cater for this genre and audience so music magazines like 'NME' and 'Kerrang' completely stray from point.

Q Magazine proved to be a hit.
I did a little research into who from the 'Pop' genre has actually featured on the cover and inside Q Magazine and found a number of female artists actually have.


















Above you are able to see the likes of: Madonna, Britney and Beyonce.




Lady Gaga and Cheryl Cole are also female artists from the 'Pop' genre who have graced to covers of Q Magazine in order to promote their Album and their star persona.

























As Leona Lewis is now such an established and successful artist the layout of her Album Advert is relatively simple as Leona doesn't need to rely on glamorous exaggerated images as she is so hugely popular she merely needs to write 'OUT NOW' and her records will sure sell. Although, you could argue that her album advert is simple merely due to the fact that she is a simple humble kind of woman who purely wants to sing and doesn't care for such material things that may distract from her impeccable talent.

Wednesday, 11 November 2009

Researching various female pop artists album covers

Wednesday 11th November 2009

Today I researched a number of female pop albums and thoroughly analysed conventions found between them all. I also thought it would be beneficial to pay attention to marketing and branding of their star persona.





Friday, 6 November 2009

Ancillary texts - CD Cover & Magazine Advert Digi Pack

Friday 6th November 2009

As my partner and I had now finished filming our music video it was now time to start to focus on the ancillary texts, the CD/ Album cover and the magazine advert.

Wednesday, 4 November 2009

Uploaded animatics

Wedensday 4th November 2009 Today we uploaded the images from our story board using the programme Windows Movie Maker on our laptops.

Uploaded the Shot List

Friday 13th November 2009

During the editing sessions I composed the shot list for my music video.

Thursday, 29 October 2009

Filming the Music Video!

Monday 24th October 2009 & Thursday 29th October 2009

The day has finally come to film our music video!
We filmed our music video over the course of two days, Monday 24th October 2009 and Thursday 29th October 2009.

I have included some photographs of behind scene action that took place during filming and some photographs that I believe we actually included in our music video.














A few props used to transform our actress from scene to scene.

















Applying make up for the first scene we are going to film shortly.























Actress ready and looking rather dashing.
Our actress under the pink veil familiarising herself with the lyrics once more.























Our cute little sisters acting as though they are being influenced by the media to grow up before their time.





























This was our final scene to shoot!

THATS A WRAP!!!!!!!!!!!!!!!!!!!!

Saturday, 24 October 2009

Shopping for make up and props.

Saturday 24th October 2009

Today me and partner went shopping for our make up, costumes and props. We had already previously had some props from before so there were just a few little bits and bobs that we needed like various wigs and lashes for instance.

Friday, 23 October 2009

Storyboard time!

Friday 23rd October 2009

As last lesson we had discussed our visuals down to a tee it was now time to compose our story board as we were soon filming in the next week.

Wednesday, 21 October 2009

Finalised ideas of the make up and costumes & Decided on a name 'LaBelle'

Wednesday 21st October 2009

In today's lesson we both brought our ideas together about the costumes and make up for our artist. We then weighed out the pros and cons of each outfit while bearing in mind that it had to fit in with our genre of music and target audience. We also were very conscious about creating the 'Star Persona' of our artist and so researched what other females from this genre were wearing in their music videos.
We soon came to a final decision of what our artists style would be like in the music video and set ourselves the task of being on the look out of anything that resembles this style so we could go out and buy the items, for instance wigs from hair shops and big high heels, pearls, lace etc...

As we were heavily influenced by both Pink and Natasha bedingfield, we knew we wanted our artist to have a number of costume and/or hair changes as this would allow to appeal to a greater variety of women as then they would be able to visually see the diversity we are attempting to create in order to show the unity among women and how all women endure similar happenings for instance the continual influence from the media.

We also came to the conclusion of what to actually name our artist. We waned something unusual yet subtle and feminine. We somehow stumbled across rose and beauty and then thought how about LaBelle which if French for beauty, its soft and feminine, just what we wanted for our artist who has lyrics which express how an individual should love their inner self and not result to influences that simply are an act.

Friday, 16 October 2009

Brain storming ideas for music video

Friday 16th October 2009

Last lesson my partner and I had analysed the lyrics to our song 'So Simple' so decided today to make a brainstorm of any ideas in an attempt to compose our story board for next lesson. We both discussed each word of every line and noted down potential ideas for that partcular section.

Friday, 9 October 2009

Analysed lyrics to selected song 'So Simple' and created a plan of where each scene would go

Friday 9th October 2009

Today me and my partner thought it would be highly benifcial to analyse the lyrics of our chosen song as this would allow us to gain a greater understanding of the content and meaning of the song in a deeper way. While doing so we started to brainstorm and plan what visuals would match each word on every line, we thought this was beneficial as then we would clearly know exactly what goes where.

Friday, 2 October 2009

Given important dates for filming and editing.

Friday 2nd October 2009

Today we were given important dates for our diary concerning the filming and editing sessions.

We are scheduled to borrow equipment to film on Friday 23rd October 2009, the end of the half term in order to film during the half term week which lasts Monday 26th to Friday 30th October 2009.

Monday 2nd November 2009 we are scheduled to return the equipment.

November 13th, 20th, 25th and 4th December 2009 we are scheduled to edit our footage.

Thursday, 1 October 2009

Contacting Artist: Stacie Orrico / Agent

Thursday 1st October 2009

Today we contacted Stacie Orrico's agent via email in hopes to get a reply with permission to use the song.


Wednesday, 30 September 2009

Finalised decision of song choice and actress.

Wednesday 30th September 2009

Today we finally came to the conclusion of what pop song to use for our music video coursework 'So Simple' by Stacie Orrico, I came across this song a while ago and thought it would be perfect as we were looking for a female pop artist that has lyrics with a similar message to Natasha Bedingfield and that would allow us to creatively play around with visuals and style, we couldn't be happier. In addition to the success of finding the song we found our model / actress to play the role of Stacie Orrico which was a great relief as this was a tough struggle to begin with. The reason we chose Emelie Grant to be our artist is because she had studied GCSE drama at school previously and therefor would have the ability to preform and become this character my partner and I are attempting to create.

Wednesday, 23 September 2009

Researched songs & Make up ideas from the 'Pop' genre

Wednesday 23rd September 2009

In today's lesson we had selected our genre as 'pop' and started to research songs which fall into this particular genre. While also bearing in mind the costume and make up styles used in order to create that Star persona.

While researching and looking through many female artist's pop music videos we came across Pink's video 'You and your hand' and found this clip and were completely inspired by the feminine Lacy almost floral body suit she is wearing.















My partner and I particularly liked the number of costume and hair changes Pink makes in her video as this is perhaps an attempt to show the variation of women who struggle with the same issues of men who treat them badly.























As a whole, my partner and I were truly inspired by this video and definitely decided to incorporate some of the conventions and creative features somehow into our own music video.



Alongside the Pink 'You and your hand' video I particularly liked the use of style and exaggerated make up in Natasha Bedingfield's video 'I bruise easily' as it shows how make up can be used and seen as a barrier to the real individual who hides behind all the various layers of it.


Monday, 21 September 2009

Goodwin's Theory and 'Pop' Characteristics

Monday 21st September 2009

Today I researched Goodwin's theory and also looked at characteristics of 'pop' music.

Andrew Goodwin has identified a number of key features which distinguish the music video as a form:

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- there are likely to be inter textual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.


Characteristics
Musicologists often identify the following characteristics as typical of the pop music genre
• a focus on the individual song or singles, rather than on extended works or albums
• an aim of appealing to a general audience, rather than to a particular sub-culture or ideology
• an emphasis on craftsmanship rather than formal "artistic" qualities
• an emphasis on recording, production, and technology, over live performance
• a tendency to reflect existing trends rather than progressive developments
• much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms
The main medium of pop music is the song, often between two and a half and three and a half minutes in length, generally marked by a consistent and noticeable rhythmic element, a mainstream style and a simple traditional structure.[18] Common variants include the verse-chorus form and the thirty-two-bar form, with a focus on melodies and catchy hooks, and a chorus that contrasts melodically, rhythmically and harmonically with the verse.[19] The beat and the melodies tend to be simple, with limited harmonic accompaniment.[20] The lyrics of modern pop songs typically focus on simple themes – often love and romantic relationships – although there are notable exceptions.[15]

Friday, 18 September 2009

Researched various genres

Friday 18th September 2009

In today's lesson, my partner and I started researching the various music genres and then later chose to narrowed it down to the genre 'pop'. We knew from the beginning we wanted to use a female artist and as 'pop' music originates from the abbreviation 'popular' music we thought this was perfect as this is after all a promotional video that we want as many to see as possible.






Wednesday, 16 September 2009

Researching influential Music Videos

Wednesday 16th September 2009

In today's lesson as a class we watched and analysed some of the most influential music videos ever and two of them being, Madonna's 'Erotica'(1992) and Elvis Presley's 'Jail house rock'(1957)

We noticed Madonna's controversial video had a number of references to sexuality shown through costume and of course activity which at the time and perhaps even till now are seen as taboo subjects. Yet, as a class we noticed similarities between Madonna and new artist 'Lady Gaga' which already proves the power and influence music has over people.

Elvis Presley's video 'Jail house rock' clearly shows how music videos have evolved over time yet still was a great product of its time. During the video the inmates are rebelling against the prison guards which gives the indication that the rock genre is of perhaps a rather rebellious nature and the target audience of this genre expect rebellious acts from an artist from the genre.





Friday, 11 September 2009

Introduction to Task.

Friday 11th September 2009

Introduction to G324: Advanced Portfolio in Media
For this coursework, you will be producing the following:

A promotional package for the release of an album. This must include:
1. A music promo video.
2. A cover for the album's release on CD.
3. A magazine advertisement for the CD.

The practical component of this project is worth 60 marks.

20 marks will be for planning and research.

20 marks will be for the written evaluation.


The evaluation questions are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancilliary texts?
What have you learnt from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?